We're relentless in pursuing innovation, so in a sense, our products are never finished, but “works in progress.”

While we want to communicate the comprehensive nature of our supplements, we also want to focus on always getting better. We felt like calling our products “Complete” didn't capture completely our drive to be the best we can, as with our current reformulation work, so we decided to change. Hence, “Formula.” You can learn more about our upgraded formulas here.

Try as we might, it can be hard to get all of our nutrients from diet alone, especially for picky eaters like toddlers. Our supplements help fill in those nutritional gaps in a delicious gummy they'll love.

We always recommend checking with your health care provider before you or your toddler take any supplements to determine if they are right for you. We also encourage you to print our label to share with your health care provider and see how we measure up against other supplements on the market.

Our gummies are soft and chewy, so your toddler shouldn't have any issues. But, no matter what, please make sure the gummies are chewed thoroughly and taken under adult supervision.

All SmartyPants supplements are allergen-free. This means we're free of the eight most common allergens - milk, eggs, shellfish, soy, gluten, wheat, fish allergens, peanuts and treenut allergens. We're also Non-GMO and gluten-free. No synthetic colors, artificial flavors or sweeteners.

Our supplements are designed to address the specific nutritional gaps for the product's intended user. We take into consideration the average diet for the group, the latest recommendations from the Institute of Medicine, and the latest science and advice from leading nutritional experts when we formulate each of our products.

Furthermore, each formula is rigorously reviewed by our Scientific Advisory Board which include some of the leading minds in preventative health. This way, you can be sure that every bottle of SmartyPants has been carefully crafted and thoughtfully tailored just for you and the ones you love.

Yes! SmartyPants supplements were randomly selected for testing and awarded the Clean Label Project's Purity Award and Clean Label Certifications for all of our supplements!

Clean Label Project's Purity Award and Clean Label Certifications are the highest overall rating for product purity and value and lets you know that all SmartyPants supplements not only comply with but exceed the strictest standards for contaminants, chemicals and other unwanted additives.

Yes! We want to be as planet-friendly as we are human-friendly, so we try to use eco-friendly and sustainable ingredients and materials. We use fish oil sourced from sustainable stocks of wild-caught small fish. All of our supplements use bottles made from 80 - 100% post-consumer resin (PCR) to help reduce our impact on the environment.

PCR is resin that has been used in commercial consumer applications (such as water bottles, vitamin bottles, shampoo bottles, etc.) and returned in community recycling programs to be recycled into new products, like our SmartyPants bottles.

Our products are produced in FDA-Registered, GMP (Good Manufacturing Practice) facilities that are compliant to the latest Code of Federal Regulations for food and dietary supplements. All our ingredients are GRAS (Generally Recognized as Safe) Affirmed using GMP processes set forth by the FDA. In addition to that, every finished batch is third-party lab tested for purity and potency. So, you can always trust that our supplements have been produced to the highest quality standards in the market.