We started SmartyPants because we believe the very best vitamins deliver smart, all-in-one solutions for everyday good health - in a format that's easy and enjoyable to take day after day.

All of our multifunctional supplements include omega-3 fatty acids, a full multivitamin and additional essential nutrients carefully-selected to help fill nutritional gaps and help offer a number of health benefits too!

To help ensure you're getting the most from your multivitamin, we include the highest-quality nutrients available in forms that your body prefers and can easily use. This includes folate in the premium form methylfolate, vitamin D in the premium form D3, vitamin B12 in the premium form methylcobalamin, zinc as zinc citrate... you get the idea. Because we want to help your body work smarter for a happier and healthier you!

Plus, our formulas help save you money (and time) — if you bought the same quality individual nutrients separately, like coQ10, you could easily spend more than twice what we charge per bottle. It's why we created SmartyPants in the first place: to simplify health for everyone.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

This supplement was designed to address specific nutritional gaps for kids 4 years of age and older by including essential nutrients that their bodies need but that many children may not get enough of from diet alone. To do this, we consider the most recent recommendations from the Health and Medicine Division of the National Academy of Science, the latest science and advice from leading nutritional experts.

Each formula is rigorously reviewed by our Scientific Advisory Board which include some of the leading minds in preventative health. This way, you can be sure that every bottle of SmartyPants has been carefully crafted and thoughtfully tailored just for you and the ones you love.

All SmartyPants supplements are allergen-friendly. This means we're free of the eight most common allergens - milk, eggs, shellfish, soy, gluten, wheat, fish allergens, peanuts and treenut allergens. We're also Non-GMO and gluten-free. No synthetic colors, artificial flavors or sweeteners.

Yes! SmartyPants supplements were randomly selected for testing and awarded the Clean Label Project's Purity Award and Clean Label Certifications for all of our supplements!

Clean Label Project's Purity Award and Clean Label Certifications are the highest overall rating for product purity and value and lets you know that all SmartyPants supplements not only comply with but exceed the strictest standards for contaminants, chemicals and other unwanted additives.

To learn more about about the Clean Label Project, visit their website.

Yes! We want to be as planet-friendly as we are human-friendly. So, we try to use eco-friendly and sustainable ingredients and material, like our fish oil sourced from sustainable stocks of wild-caught small fish. To help reduce our impact on the environment, all of our supplements use bottles made from 80 - 100% post-consumer resin (PCR). Just by taking your vitamins (and remembering to recycle your bottles), you’re helping us transform landfill waste into something that supports good health for you, your family and our planet.

To help ensure the safety, purity and potency of our products, all SmartyPants supplements are produced in FDA-Registered, GMP (Good Manufacturing Practice) facilities that are compliant to the latest Code of Federal Regulations for food and dietary supplements. In addition to that, every finished batch is third-party lab tested for purity and potency. So, you can always trust that our supplements have been produced to the highest quality standards in the market.

SmartyPants Kids Formula and Fiber contains all of the same vitamins and omega-3 fish oil as our original Kids Formulas. The only difference is that you get soluble fiber (up to 6g for adults and 4g for kids) as well! If you or your kids take our Adult and/or Kids Fiber products, there’s no need to also take our Adult and/or Kids Formula supplements.

The soluble fiber in our Adult and Kids Formula and Fiber comes from inulin syrup, a natural component of chicory root. The inulin in our Fiber products is extracted from chicory root. Inulin is a fructo-oligosaccharides (FOS) which is a mixture of linear fructose polymers partly ended by a glucose molecule. In addition to chicory, FOS is found in bananas, garlic, onion, asparagus and artichoke. Inulin is not digested by the digestive system and is a soluble fiber.

Fiber promotes regularity and increases the presence of beneficial bacteria in the gut.*

While the FDA recommends adults take 20-38 grams of fiber per day (depending on age and gender) most of us consume around half of that. That is why we included soluble fiber in our SmartyPants Formula and Fiber — to help close this nutrition gap and to help bring these many benefits to our customers.

We're relentless in pursuing innovation, so in a sense, our products are never finished, but “works in progress.”

While we want to communicate the comprehensive nature of our supplements, we also want to focus on always getting better. We felt like calling our products “Complete” didn't capture completely our drive to be the best we can, as with our current reformulation work, so we decided to change. Hence, “Formula.” You can learn more about our upgraded formulas here.