We're relentless in pursuing innovation, so in a sense, our products are never finished, but “works in progress.”

While we want to communicate the comprehensive nature of our supplements, we also want to focus on always getting better. We felt like calling our products “Complete” didn't capture completely our drive to be the best we can, as with our current reformulation work, so we decided to change. Hence, “Formula.” You can learn more about our upgraded formulas here.

SmartyPants Kids Formula and Fiber contains all of the same vitamins and omega-3 fish oil as our original Kids Formulas. The only difference is that you get soluble fiber (up to 6g for adults and 4g for kids) as well! If you or your kids take our Adult and/or Kids Fiber products, there’s no need to also take our Adult and/or Kids Formula supplements.

Fiber promotes regularity and increases the presence of beneficial bacteria in the gut. Soluble fiber also creates a sense of fullness, allowing you to feel satisfied on less food. Sadly, one of the biggest deficiencies in our diet is fiber. While the FDA recommends adults take 20-38 grams of fiber per day (depending on age and gender) most of us consume around half of that. That is why we included soluble fiber in our SmartyPants Complete and Fiber - to help close this nutrition gap and to help bring these many benefits to our customers.

The soluble fiber in our Adult and Kids Complete and Fiber comes from inulin syrup, a natural component of chicory root. Inulin is a polysaccharide (a carbohydrate like starch and cellulose that consistent of bonded sugar molecules) produced by many plants, most notable root vegetables. The inulin in our Fiber products is extracted from chicory root. Inulin is not digested by the digestive system and is a soluble fiber.

All SmartyPants supplements are allergen-free. This means we're free of the eight most common allergens - milk, eggs, shellfish, soy, gluten, wheat, fish allergens, peanuts and treenut allergens. We're also Non-GMO and gluten-free. No synthetic colors, artificial flavors or sweeteners.

Our supplements are designed to address the specific nutritional gaps for the product's intended user. We take into consideration the average diet for the group, the latest recommendations from the Institute of Medicine, and the latest science and advice from leading nutritional experts when we formulate each of our products.

Furthermore, each formula is rigorously reviewed by our Scientific Advisory Board which include some of the leading minds in preventative health. This way, you can be sure that every bottle of SmartyPants has been carefully crafted and thoughtfully tailored just for you and the ones you love.

Yes! SmartyPants supplements were randomly selected for testing and awarded the Clean Label Project's Purity Award and Clean Label Certifications for all of our supplements!

Clean Label Project's Purity Award and Clean Label Certifications are the highest overall rating for product purity and value and lets you know that all SmartyPants supplements not only comply with but exceed the strictest standards for contaminants, chemicals and other unwanted additives.

Yes! We want to be as planet-friendly as we are human-friendly, so we try to use eco-friendly and sustainable ingredients and materials. We use fish oil sourced from sustainable stocks of wild-caught small fish. All of our supplements use bottles made from 80 - 100% post-consumer resin (PCR) to help reduce our impact on the environment.

Our products are produced in FDA-Registered, GMP (Good Manufacturing Practice) facilities that are compliant to the latest Code of Federal Regulations for food and dietary supplements. All our ingredients are GRAS (Generally Recognized as Safe) Affirmed using GMP processes set forth by the FDA. In addition to that, every finished batch is third-party lab tested for purity and potency. So, you can always trust that our supplements have been produced to the highest quality standards in the market.